Creative Design Suite
Copywriting & Editing
Talented, passionate, results-oriented designer and successful entrepreneur with extensive experience in brand and web design, product development, and international manufacturing. Skilled at building consensus across cross-functional groups and for using concise, transparent communication to deliver results of the highest standards. Successfully ensures alignment of project scope, objectives, and critical success factors that deliver key art projects on time and within budget. Focused problem spotter who continuously improves the product while maintaining big-picture results.
Partner with clients to create print and digital health communications experiences that contribute to highly effective and actionable total rewards engagement. Projects include newsletters, posters, postcards, benefit catalogs, and websites for multiemployer, corporate, nonprofit, and public-sector clients.
Fulfill clients’ benefits and HR graphics communications needs, from strategy to year-round engagement
Manage tight timelines and attention to detail, especially during crucial open enrollment seasons
Collaborate with copywriters, editors, consultants, customer relations managers, and project managers to deliver on-time and on-budget
Developed new product offerings and established teams for successful launch and longterm monetization
Developed streamlined workflows and processes for recently merged companies. Coordinated expertise and resources between unfamiliar partners
Founding member of Pride@Segal business resource group. Pride provides thought leadership on diversity, equity, and inclusion
in the Segal workplace.
YTH’s mission is to advance the health of youth and young adults
through technology, research, training, and idea generation. The unique diversity of my skillset is highly valuable to a non-profit like YTH. Efficiency and cost awareness are consistently front and center in everything I approach, as well as my constant interest in systems and unifying programmatic thought.
Manage a team of up to six in three locations across the US. Host a high
school intern for career development and graduating studies.
Coordinate copywriting and production of all creative projects, including client and in-house websites, marketing campaigns, and print communications.
Manage budgets and project timelines.
Responsible for software and hardware purchasing, new technology system implementations, and loss control.
Handle privacy issues and face-to-face interactions with minors with
care, concern, and sensitivity.
Manage innovative Social Media, lead campaigns for external clients,
utilize Social Listening software to pursue new interests in health and research.
Attend senior-level meetings to formalize grant writing accuracy and to
communicate the unifying idea of technology implementation.
Manage marketing, communications, technology, and live broadcast of a
400-person conference, YTH Live.
Develop brand artwork, apply, and maintain brand guidelines for marketing and graphic design for large manufacturer of musical instrument accessories. Develop and design creative product packaging.
Support the Art Director by helping manage and facilitate large-scale design projects.
Attended senior level meetings, and coordinate major projects and
scheduling timelines for the Art Department.
Built collaborative relationships with Purchasing and Assembly Managers, Rights Managers, overseas vendors, and printing partners.
Created innovative solution for product labeling system that reduced production time and conversion time, and eliminated packaging waste while maintaining brand standards. The new system utilized pre-existing systems, and capital investments were minimal.
Managed the guitar strings packaging redesign with a collaborative team of sellers, producers, purchasers, and vendors. This creative solution increased production eight-fold, decreased consistent backorders, and improved product availability for customers.
Created the visual expression of the Good Stock and Neighbor store brands globally. Good Stock was named as a Top Shop of the Bay Area. Designed and maintained Good Stock and Neighbor websites. Responsible for store, editorial, and product photography; in-house collateral; product packaging; and brand development and strategy for both retail locations. Led successful social media campaigns and marketing strategy.
Interviewed, hired, trained, and managed up to five retail team members.
Led program development, partnership strategy, in-store events, and public relations activities for both locations.
YTH’s mission is to advance the health of youth and young adults through technology, research, training, and idea generation. Developed, implemented, and managed the organization’s brand and graphic design.
Coordinated copywriting and production of all creative projects, including client and in-house websites, marketing campaigns, and print communications.
Managed budgets, contract artists, and ensured that project timelines
and deadlines were met.
Responsible for software and hardware purchasing, new technology
implementations, and loss control.
Handled privacy issues and face-to-face interactions with minors with care, concern, and sensitivity.
Provide professional creative services to clients such as graphic and website design, print advertisements and campaigns, logo design, and other creative services. Clients include: FGS & Co.; Tipping Point Community; Restoration Hardware; Twin Triumph Productions; Levi Strauss & Co.; Hearts After Dark; and the Mayor of Oakland, Libby Schaaf.